Category: Uncategorized

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Is your Property Ready for Millennial Travelers in 2021?

Millennials, more than any other generation are making travel their priority, they are saving more for experiences and vacations. Bearing in mind they make the largest percentage in the world, every industry including the hospitality industry is looking for ways to accommodate them. That said, is your hotel/property ready for the Millennials travelers?

Things that Draw Millennials to a Hotel

Technologically Savvy Properties

Millennials want easy access to strong Wi-Fi, this allows them to stay connected with family and friends as it allows them to share their experiences during travel. They also carry with them variety of gadgets which are bound to drain power as they are always active on them, thus properties should have variety of charging options including in the lobbies, conference rooms and any other room they may come in contact with.    

Properties that Capitalize on Social Media

Millennials spend a lot of their time on social media feeds viewing instant videos, photos, sharing images of breathtaking views and photos of to-die-for-meals. When marketing to millennials, social media is the best channel, they are always active there and hotels should capitalize on this. To communicate on hotel deals, hotels should for example create an online platform where a community of Millennial travelers can meet virtually, exchange travel experiences, share photos, post hotel reviews and interact with the hotel.      

Experience Over luxury

It’s always the experience with Millennials, experiences create memories and give them a feel for something they have never encountered before. Local adventure should be a selling point for the Millennials, such as sites they can visit near the property, activities such as hiking, biking adventures, exploring nearby tourist sites and engaging in local culture will appeal more to them.  

Hotels with Mobile friendly websites or Apps

Travel and experience Apps such as Cloud9 have become so popular with Millennials as they prefer to book for their travel via mobile phones. This only means that hotels and properties must be willing to accommodate them by having mobile compatible websites where they can search and get information involving the hotel, booking options and anything that involves their vacation and stay.

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Hotel Photography: Simple Tricks for Taking Hotel Photos

There is nothing more damaging for hotels/properties than bad photos. Images associating to your property be it on your hotel website, external distribution channel, social media channels or flyers should be professional, clear and a true presentation of your property. Remember, these images give potential guest a virtual experience of how their stay would be like if and when they booked your property. So how do you ensure you have the right images for your property?

Taking Hotel Photos That Sell

  1. Clarity

The most important thing is to make sure that all the particular rooms are neat and cleared of any furniture that is not relevant to the particular room. Make sure that the beds are well made and tidy.

  1. Lighting

Lighting is an important factor when it comes to photography, it’s no different for hotel photography. Guest want to see a room as it looks. Arrange taking the photos when there is more natural lighting so that the rooms are not dark which could give an impression of badly light rooms which guest off course don’t want.

  1. Edit

There is always a chance to improve your final images with editing, but don’t become over ambitious with the editing tools, you still want what the guest booked to look alike with the actual room they stay in.

  1. Angle

When doing room shoots, there are angles that will make the room appear bigger or smaller, off course, with hotel rooms, we want to show space. Use a wide angled lens to gain space and focus on the best feature in that room, it could be a modern work desk, a huge balcony offering a guest some captivating views.

  1. Resolution

When it comes to hotel images, the higher the pixel count the sharper the photo. The photos should at least 2000 pixels.

How to Create a Hotel Website
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How to Create a Hotel Website: Build a Hotel Website that will Convert 

How to Create a Hotel Website…The world has turned digital, that’s a fact we can’t deny. Potential clients are searching online for hotels and accommodation and whatever they find online about your Property/ hotel is going to determine whether they book or not. Does your hotel have a website? If it does, are there improvements required? Check out some simple tips that will help increase conversion and direct bookings

Factors to Consider When Creating a Hotel Website

Target Market

In order to settle on the content and final look for your hotel’s website, you need to consider your target market. If you are targeting business travelers, you need to capture their attention with facilities and amenities that will make their business travel worthwhile, same as luxury travelers, whom you need to show beautiful images of your facilities. Also use a language that will appeal to each of the target market

Consider the Hotel’s Brand

Branding is key, it helps you differentiate your property from those of your competitors. When creating a website, make sure to display your logo, use the right brand color(s) and this will help in creating a last image in the mind of your clients as they will associate the colors with your property.

Use a Booking Engine/Booking Form

Give your guest a simple booking experience by having a website booking engine. This makes it possible for guest to check rates and availability of rooms for specific dates. The booking engine is usually integrated with a channel manager which automates the management of your various online distribution channels e.g. Booking.com, Expedia, Agoda, Airbnb, TripAdvisor, Google Hotel Ads, etc. Also, include a large “Book Now ” button as a call to action to capture user’s attention.

Website Speed

Nobody will spend time on a slow website, it’s not only frustrating, but it wastes a lot of time too. Invest in a fast loading website before losing your clients to your competitors.

Consider User Friendliness

Make sure your site has a simple design, incorporate a clear menu that makes navigation simple, it should allow users to easily find information on your site. Interlink of pages also helps visitors when browsing, allowing them to move from one page to another with ease.

How to Create a Hotel Website: Use Professional images

Humans are visual creatures; they are able to process visual information instantly. Therefore, travelers prefer visual images and videos, this helps them create a vision of their experience and stay at your property. Have clear photos of your property from the front, the reception, special feature like the outdoor pool, the rooms and other amenities.

Search Engine Optimization

You now have your site ready, but there is no point of investing and having a nicely done site if it can’t be found by Google. So how do you get traffic to the site? This is where Search Engine Optimisation (SEO) comes in. Ensure that the content on your pages is optimised with the right keywords to rank for related searches.

Building and designing a hotel website can be hard for hoteliers, especially if you have no know how. If you want to know how to create a hotel website, talk to us and you get to sit with our experienced developers who have specialized on designing hotel websites. They will guide you on how to build a converting hotel website.