A Channel Manager is a back-end system that distributes and synchronizes the rates and availability of a hotel across online channels, such as Online Travel Agents (OTAs), Global Distribution Systems (GDSes) and metasearches.
Why Do You Need This System?
Hotels and properties get most of their booking from third party websites also known as OTA, the likes of Booking.com, Expedia, Agoda, Airbnb and TripAdvisor.
The only problem is, they are so many, so picture your staff manually updating bookings & rates across multiple channels; it is time consuming and needs a lot of time, it’s also not error proof. A channel Manager automates all these process , saving you time, cost and eliminates errors.
How Does a Channel Manager Work?
A Channel Manager is a cloudbased system, which means you don’t have to download a software to access it. The System automatically updates all other channels as soon as a booking is made, thus reducing the chances of double booking .Also, when you need to change your hotel rates, you don’t need to be at your premises and you don’t need to log in to the individual channels to make the changes, you can make the changes from the comfort of your Safari on your smartphone or tablet.
What Does Channel Manager Offer?
A Channel Manager offers different benefits, depending on the one you are using. Some come with property management and front office system complete. The system also offers quick and efficient management of available rooms and prices in multiple channels, all in one place.
As for your guests, they get greater satisfaction as a channel manager can be connected to the Property Management System meaning, there are no errors made on guest bookings, no wrong dates, no wrong rooms and such and we all know happy clients are repeat clients.
When connected with PMS, it provides you with detailed reports which includes Revenue Analysis OTA wise, monthly revenue breakdown, channel wise bookings helping you make data driven decisions.