HotelOnline and Key Butler have agreed to merge their Norwegian entities in a European market consolidation move.
Key Butler and HotelOnline merger will form Stay Plus and will target the Scandinavian rental market. only. HotelOmlome will maintain its operations in Africa.
Led by Tore Hofstad, the Chairman of HotelOnline, and a key investor and a former chairman of British-Norwegian traveltech New Mind tellUs, Stay Plus aims to be the biggest platform in the Nordic market.
“Our ambition is to become a leading player in the Nordic market for short-term home rentals”, said Stay Plus Chairman Tore Hofstad. He is also the Chairman of HotelOnline, and a key investor. Hofstad contributed to the 2018 New Mind tellUs merger with Simpleview, creating the world’s largest Destination Marketing Company.