HotelOnline in the Media
HotelOga and Savanna Sunrise merge, plot travel tech domination in Africa

Two African companies have joined forces in a bid to create what they claim will be the biggest hospitality tech group on the continent.

Savanna Sunrise and HotelOga will merge under undisclosed “similar valuations”, the pair say in a statement, with management roles being divvied up between the original founders of both.

HotelOga’s Marek Zmysłowski will become CEO of the new entity and Håvar Bauck will assume the role of executive chairman.

Initially the two companies will run as separate brands until a “unified marketing strategy is rolled out in the near future”.

The Full Story

HotelOnline in the Media
SavannaSunrise opens up global online hotel booking in East Africa – B2C processes drive digital take-up and data use

Set up by two Norwegians, SavannaSunrise aims to put locally owned, mid-range hotels in Africa on the online map. These types of online B2C processes are probably going to be a spearhead of both digital take-up and data use. Russell Southwood spoke to one of the co-founders Havar Bauck about what it’s been doing,

SavannaSunrise started with bricks and mortar:”My co-founder Endre Opdal and I set up a budget apartment hotel in 2013 next to Nairobi International Airport. There were no budget hotels and it was a simple idea. Neither of us were hoteliers”.

“We’re marketeers and we both went to the same business college in Norway. We decided to market it online. We started getting bookings from day 1 and by April 2014 we had 100% occupancy. We expanded to 10 apartments and we’re now one of the most reviewed hotels on for Kenya, surpassing even the Hilton.” Reviews are a useful proxy for bookings, data that does not make available.

The Full Story