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Hotel Photography: Simple Tricks for Taking Hotel Photos

There is nothing more damaging for hotels/properties than bad photos. Images associating to your property be it on your hotel website, external distribution channel, social media channels or flyers should be professional, clear and a true presentation of your property. Remember, these images give potential guest a virtual experience of how their stay would be like if and when they booked your property. So how do you ensure you have the right images for your property?

Taking Hotel Photos That Sell

  1. Clarity

The most important thing is to make sure that all the particular rooms are neat and cleared of any furniture that is not relevant to the particular room. Make sure that the beds are well made and tidy.

  1. Lighting

Lighting is an important factor when it comes to photography, it’s no different for hotel photography. Guest want to see a room as it looks. Arrange taking the photos when there is more natural lighting so that the rooms are not dark which could give an impression of badly light rooms which guest off course don’t want.

  1. Edit

There is always a chance to improve your final images with editing, but don’t become over ambitious with the editing tools, you still want what the guest booked to look alike with the actual room they stay in.

  1. Angle

When doing room shoots, there are angles that will make the room appear bigger or smaller, off course, with hotel rooms, we want to show space. Use a wide angled lens to gain space and focus on the best feature in that room, it could be a modern work desk, a huge balcony offering a guest some captivating views.

  1. Resolution

When it comes to hotel images, the higher the pixel count the sharper the photo. The photos should at least 2000 pixels.

How to Create a Hotel Website
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How to Create a Hotel Website: Build a Hotel Website that will Convert 

How to Create a Hotel Website…The world has turned digital, that’s a fact we can’t deny. Potential clients are searching online for hotels and accommodation and whatever they find online about your Property/ hotel is going to determine whether they book or not. Does your hotel have a website? If it does, are there improvements required? Check out some simple tips that will help increase conversion and direct bookings

Factors to Consider When Creating a Hotel Website

Target Market

In order to settle on the content and final look for your hotel’s website, you need to consider your target market. If you are targeting business travelers, you need to capture their attention with facilities and amenities that will make their business travel worthwhile, same as luxury travelers, whom you need to show beautiful images of your facilities. Also use a language that will appeal to each of the target market

Consider the Hotel’s Brand

Branding is key, it helps you differentiate your property from those of your competitors. When creating a website, make sure to display your logo, use the right brand color(s) and this will help in creating a last image in the mind of your clients as they will associate the colors with your property.

Use a Booking Engine/Booking Form

Give your guest a simple booking experience by having a website booking engine. This makes it possible for guest to check rates and availability of rooms for specific dates. The booking engine is usually integrated with a channel manager which automates the management of your various online distribution channels e.g. Booking.com, Expedia, Agoda, Airbnb, TripAdvisor, Google Hotel Ads, etc. Also, include a large “Book Now ” button as a call to action to capture user’s attention.

Website Speed

Nobody will spend time on a slow website, it’s not only frustrating, but it wastes a lot of time too. Invest in a fast loading website before losing your clients to your competitors.

Consider User Friendliness

Make sure your site has a simple design, incorporate a clear menu that makes navigation simple, it should allow users to easily find information on your site. Interlink of pages also helps visitors when browsing, allowing them to move from one page to another with ease.

How to Create a Hotel Website: Use Professional images

Humans are visual creatures; they are able to process visual information instantly. Therefore, travelers prefer visual images and videos, this helps them create a vision of their experience and stay at your property. Have clear photos of your property from the front, the reception, special feature like the outdoor pool, the rooms and other amenities.

Search Engine Optimization

You now have your site ready, but there is no point of investing and having a nicely done site if it can’t be found by Google. So how do you get traffic to the site? This is where Search Engine Optimisation (SEO) comes in. Ensure that the content on your pages is optimised with the right keywords to rank for related searches.

Building and designing a hotel website can be hard for hoteliers, especially if you have no know how. If you want to know how to create a hotel website, talk to us and you get to sit with our experienced developers who have specialized on designing hotel websites. They will guide you on how to build a converting hotel website.

Channel Manager
Software
Why your Hotel needs a Channel Manager

A Channel Manager is a back-end system that distributes and synchronizes the rates and availability of a hotel across online channels, such as Online Travel Agents (OTAs), Global Distribution Systems (GDSes) and metasearches.

Why Do You Need This System?

Hotels and properties get most of their booking from third party websites also known as OTA, the likes of Booking.com, Expedia, Agoda, Airbnb and TripAdvisor.

The only problem is, they are so many, so picture your staff manually updating bookings & rates across multiple channels; it is time consuming and needs a lot of time, it’s also not error proof. A channel Manager automates all these process , saving you time, cost and eliminates errors.

How Does a Channel Manager Work?

A Channel Manager is a cloudbased system, which means you don’t have to download a software to access it. The System automatically updates all other channels as soon as a booking is made, thus reducing the chances of double booking .Also, when you need to change your hotel rates, you don’t need to be at your premises and you don’t need to log in to the individual channels to make the changes, you can make the changes from the comfort of your Safari on your smartphone or tablet.

What Does Channel Manager Offer?

A Channel Manager offers different benefits, depending on the one you are using. Some come with property management and front office system complete. The system also offers quick and efficient management of available rooms and prices in multiple channels, all in one place.

As for your guests, they get greater satisfaction as a channel manager can be connected to the Property Management System meaning, there are no errors made on guest bookings, no wrong dates, no wrong rooms and such and we all know happy clients are repeat clients.

When connected with PMS, it provides you with detailed reports which includes Revenue Analysis OTA wise, monthly revenue breakdown, channel wise bookings helping you make data driven decisions.

cloud9 HotelOnline asset acquisition
HotelOnline in the Media
HotelOnline Acquisitions in Africa

Kenyan based travel-tech outfit HotelOnline has made strategic acquisition of companies across Africa, positioning itself at the helm of the industry. While many companies in the travel industry have been facing a major dip due to COVID-19, HotelOnline has diversified and acquired other entities solidifying its position in the African travel industry.

Run by two Norwegian-born Kenyans, Havar Bauck and Endre Opdal, the company has announced the acquisition of AfricaBookings – a pioneer in tech-enabled distribution of African hotels with an impressive inventory of 6000 hotels, and Cloud9 – a savvy travel and adventure app that has gained huge traction in Kenya.

More…

AfricaBookingsLogo
HotelOnline in the Media
Zimbabwe’s AfricaBookings is HotelOnline’s Second Acquisition

Zimbabwe-based hotel-booking startup AfricaBookings is the second platform acquired by B2B company HotelOnline within a month, as the company looks to ramp up its B2B offering.

Founded in 2014, HotelOnline is a leading e-commerce and digital marketing platform for hotels that has helped more than 1,500 hotels across 18 markets in Africa and the Middle East increase their revenues.

Disrupt Africa reported earlier this week the company had acquired Kenyan leisure marketplace Cloud9xp in a share swap deal that will see the startup become a B2C channel of the Africa-focused hotel-booking platform.

That deal was completed in June, at the same time as HotelOnline was completing another share swap arrangement to acquire Africabookings, which lists thousands of lodges and hotels across various African countries, and raised seed funding back in 2015.

More…

HotelOnline Signs 300 Serviced Apartments
Updates
HotelOnline Signs 300 Serviced Apartments Managed By Dunhill Consulting Limited
On Monday morning, HotelOnline signed 300 serviced apartments that are managed by Dunhill Consulting Limited, a leading real estate company in Nairobi, Kenya.

This contract was signed following our Chief Commercial Officer’s excellent marketing and negotiation skills, and a digital marketing strategy meeting between teams from HotelOnline and Dunhill Consulting Limited.

Tailor-made for the customer who likes the unique experience of a home-style stay with the added value of hotel-grade amenities, these apartments are a superb combination of comfort, flexibility, luxury and convenience that we can’t wait to make available on all online booking channels.

Strategically located close to key business and leisure locations popular among local and international travelers, these serviced apartments are a great addition to our portfolio at a time when we are witnessing an increased demand in corporate bookings.

Check out the serviced apartments here.

Other News

HotelOnline in the Media
HotelOnline to merge operations with Key Butler, a Norwegian traveltech startup

HotelOnline and Key Butler have agreed to merge their Norwegian entities in a European market consolidation move.

Key Butler and HotelOnline merger will form Stay Plus and will target the Scandinavian rental market. only. HotelOmlome will maintain its operations in Africa.

Led by Tore Hofstad, the Chairman of HotelOnline, and a key investor and a former chairman of British-Norwegian traveltech New Mind tellUs, Stay Plus aims to be the biggest platform in the Nordic market.

“Our ambition is to become a leading player in the Nordic market for short-term home rentals”, said Stay Plus Chairman Tore Hofstad. He is also the Chairman of HotelOnline, and a key investor. Hofstad contributed to the 2018 New Mind tellUs merger with Simpleview, creating the world’s largest Destination Marketing Company.

The Full Story

HotelOnline in the Media
Key Butler joins African hotel giant: will hijack the rental market

HotelOnline and Key Butler are joining forces in a new rental platform.

Behind HotelOnline are Håvar Bauck and Endre Opdal . The founders have, over the past five years, become a leading player in e-commerce and digital marketing of small and medium-sized hotels in Africa.

This summer the company raised NOK 3 million from, among others, Trond Riiber Knutsen and Indian Shravan Shroff , a profiled angel investor.

At the same time, HotelOnline announced a transfer of the group from Kenya to Norway , and in the Nordic venture there was, among other things, a merger agreement with Key Butler , the original Norwegian “Airbnb startup” which last year demanded .

Now Key Butler and HotelOnline are joining forces in a new company called Stay.Plus , where several “traveltech” companies have also been accommodated. The goal is to become a leading player in the Nordic market for short-term rental of private homes.

The Full Story

HotelOnline in the Media
HotelOnline Raises $320,000 from TRK Group, OYO Rooms early investor Shravan Shroff among others

Nairobi-based travel tech platform HotelOnline, has raised $320,000 from its existing investors and new investors such as Norway’s Trond Riiber Knudsen Group and Shravan Shroff, an early backer of India’s OYO Rooms, and the co-founder of India’s Venture Nursery, a startup accelerator. Shroff has joined the firm’s board of directors.

Havar Bauck, co-founder and Chairman of HotelOnline acknowledged that Shravan brings oversight and guidance to its board making it, even more, stronger as HotelOnline transitions into a profitable scale-up from a startup.

“We will use the investment to bolster our existing products and strengthen our focus on delivering outstanding quality to our hotel partners. We will focus on doing what we do best: Creating outstanding value for our hotel partners, and for our shareholders.”

The Full Story