Millennials, more than any other generation are making travel their priority, they are saving more for experiences and vacations. Bearing in mind they make the largest percentage in the world, every industry including the hospitality industry is looking for ways to accommodate them. That said, is your hotel/property ready for the Millennials travelers?
Things that Draw Millennials to a Hotel
Technologically Savvy Properties
Millennials want easy access to strong Wi-Fi, this allows them to stay connected with family and friends as it allows them to share their experiences during travel. They also carry with them variety of gadgets which are bound to drain power as they are always active on them, thus properties should have variety of charging options including in the lobbies, conference rooms and any other room they may come in contact with.
Properties that Capitalize on Social Media
Millennials spend a lot of their time on social media feeds viewing instant videos, photos, sharing images of breathtaking views and photos of to-die-for-meals. When marketing to millennials, social media is the best channel, they are always active there and hotels should capitalize on this. To communicate on hotel deals, hotels should for example create an online platform where a community of Millennial travelers can meet virtually, exchange travel experiences, share photos, post hotel reviews and interact with the hotel.
Experience Over luxury
It’s always the experience with Millennials, experiences create memories and give them a feel for something they have never encountered before. Local adventure should be a selling point for the Millennials, such as sites they can visit near the property, activities such as hiking, biking adventures, exploring nearby tourist sites and engaging in local culture will appeal more to them.
Hotels with Mobile friendly websites or Apps
Travel and experience Apps such as Cloud9 have become so popular with Millennials as they prefer to book for their travel via mobile phones. This only means that hotels and properties must be willing to accommodate them by having mobile compatible websites where they can search and get information involving the hotel, booking options and anything that involves their vacation and stay.